Annapolis Town Center

Brand Build & Environmental Design

Rethinking the large existing outdoor shopping center’s identity and purpose within the community. Brand redesign alongside environmental and architectural changes to reflect their new identity.

Project Overview

Referred to as “a modern-day village,” Annapolis Towne Centre is a relatively dense mixed-use project featuring retail, food and beverage, residential, and services.

Key Brand Moments

Summer concert series and other center-sponsored events, including “Run Your Towne” challenge
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Some nautical architectural features that nod
to the Annapolis location
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Instagrammable wall mural
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Grand scale of center conveys the destination vibe