American Nurses Association Rebrand & Evolution
A Historic, Purpose Driven Brand
A large company made up of many affiliates, programs, and organizations, ANA has a rich history that required preserving while updated. As the company grew in importance and number of affiliates in the nursing community, ANA’s brand needed the flexibility to grow.
Along with creating a visual identity for the new overarching umbrella company ANA Enterprise, ANA and ANF received updates as well to make a cohesive system. The Health Nurse Healthy Nation campaign was branded concurrently to create unity and lay the stylistic groundwork for future campaigns within the ANA Enterprise brand.
