Did you know 58% of Americans have never owned a passport?
Partnering with the U.S. Department of State, Hilton Hotels organized an event for just such individuals in New York City. Attendees where able to not only experience multiple cultures in one exciting evening, but also had the opportunity to submit their first passport form as well as have their passport picture taken right on site.
Hilton has made it their mission to emphasize the adventure, education benefits, and fun of international travel!
The initiative resulted in strong earned coverage with more than 86MM impressions and 25 placements in outlets including: The New York Times, Chicago Tribune, USA Today, AFAR, Cheddar, Daily Mail, Fodor’s Travel and more.
Best result of all:
Facilitating and inspiring attendees to travel!
Around the World in a Single Room
custom passports, inspired cuisine, and cultural influences
International ambassadors from Tokyo, Berlin & Los Cabos offer passport stamps, education, and fun.
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